Maslow higher archy of needs4/8/2023 ![]() They have been riding shotgun for the mainstream explosion of organics, consequential debates over vaccines and GMOs, taxes on sugary drinks, empowered hipsters birthing litters of “farm-to-table” restaurants and “cold-pressed juice” bars, and 24 year old illiterate gym-rats getting paid hundreds of thousands of dollars to take photos of their squats. North American Millennials have been engulfed in a health revolution of immeasurable proportions. This is the development, definition and acceptance of one’s own attitude towards the topic of health and the merits of their physical stature. This is not the state of being healthy or being sick. Once these types of Access needs have been met at a critical mass (to the individual), the opportunity to comfortably seek fulfillment at the next level is enabled… Health This is not blind hope this is very tangible access. To be clear though, it is not necessarily the acquisition of these items that is critical, but more fundamentally the perception that one is in a position to eventually acquire them. This encompasses information, money, interactions with people and of course, technology. This overwhelming need can be found in any number of generational trends-turned-fixtures extreme glorification of “Wanderlust”, exaggerated entitlement to free Wi-Fi, expectations of free detailed education (e.g., Wikipedia) and increased dependence on impersonal “networks” (e.g., Reviews) to name just a few. One of the very first things that will cripple a North American Millennial is the feeling that they are cut off from the rest of the world and the new opportunities it has to offer. Those depictions are meant to be a joke (sort of) - this one is not. This tier is the first major departure from Maslow and most of the existing models, though you will find sketches around the internet with “Wi-Fi” depicted at the very base of the classic hierarchy. ![]() I believe a critical revision to make is one that helps us better understand and more accurately reflect the most common needs, priorities, perceptions and behaviors of a generation that now makes up the majority of North America’s workforce, and a generation whose embedded context of connectivity changes almost everything…Īfter years of hearing, watching, studying, dating, working with and reading about them - not to mention over 30 years of being one - here is what I believe to be The Millennials’ Hierarchy of Needs: I think it is now missing generational perspective. ![]() I too think Maslow’s Hierarchy is imperfect but not in its structure, its philosophy or its utility. People have suggested that his hierarchy is missing critical levels of need, like autonomy and acquisition of objects, while many have challenged the format of a hierarchy all together. Extroverts) - Maslow himself even acknowledged the significance of this omission. Objections have been made about the omission of personality dimensions (e.g., Introverts vs. There are plenty of scholars and professionals who have challenged its accuracy and completeness. ![]() By no means is Maslow’s model undisputed. ![]()
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